BMW Car Club Saigon and THACO (BMW AD) jointly hosted “JOY TẾT 2025”, a festive Lunar New Year celebration at BMW Sala, Thủ Đức. The event featured three segments — Hội Xuân (Spring Fair), a city Roadshow, and a Bánh-gói & BBQ Gathering.

The day began with Hội Xuân, where members and their families gathered amid vibrant décor and traditional games. A lion dance opened the festivities, followed by calligraphy corners, BMW Lifestyle promotions, and vehicle displays — blending Vietnamese cultural charm with the BMW spirit.

A convoy of around 20 BMW cars and motorcycles then paraded through central Ho Chi Minh City, turning heads along landmarks like Nhà Thờ Đức Bà, Nhà Hát Thành Phố, and Đồng Khởi Street before returning to BMW Sala.

The evening closed with members wrapping Bánh Chưng and Bánh Tét — iconic symbols of Tết — and enjoying a lively barbecue under the night sky.

“JOY TẾT 2025” celebrated not just the New Year, but also the unity and passion of the BMW community in Vietnam, combining culture, camaraderie, and shared enthusiasm for the brand.